Best Whitening Shampoo for Dogs: How to Keep Your Dog Pristine White


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For most dog owners, snow-white is the best coat color for a dog. A snow-colored and silky-smooth white coat is too cute and adorable. But it is also hard to maintain. Keeping your dog’s coat pure white might be one of the hardest grooming tasks. A lot of factors can play a role, including food, dirt, and urine, and they can cause staining. If that happens, you will need the best whitening shampoo for dogs.

If you have an all-white dog, you know the struggle. Keeping that snowy coat pristine is not an easy task. Over time, the coat might become faded, dirty, or dingy. Many shampoos can get your dog’s white hair clean. We’ve reviewed many of them, and came up with the best option. BioSilk, our main pick, delivers a luxurious, silk-infused white coat for your pooch.

Our Reviews

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1. BioSilk for Dogs Whitening Therapy Shampoo

This luxurious product contains classic ingredients and innovative technology, which is how they provide whitening for your pooch. Formulated with silk and enriching vitamins, they help restore the moisture balance and silky white coat.

The shampoo works by deeply cleaning and brightening the coat. With natural silk botanicals, the shampoo leaves the coat soft and shiny. All the products are pH balanced for dogs. The company has a long tradition of hair care products for humans, and they use the same innovative technology for dogs as well.

Their signature scent gives your dog a refreshing and luxurious odor. The product is safe to use with topical flea and tick treatments.

Why do we like it?

  • Formula works for all dogs and puppies
  • You can use it on dogs 8 weeks of age
  • Safe to use with topical flea and tick treatments
  • Made in the USA

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2. Seamus Cherry Blossom Professional Hypoallergenic Whitening Shampoo

Do you want your furry friend to smell amazing and unique? This shampoo will help you with that. Your dog will smell like the Japanese cherry blossom. The product cleanses safely and leaves the coat soft and fresh. At the same time, it enhances the coat’s texture.

Thanks to the formula, the shampoo will reduce stains and brighten all colors. Professionally formulated, the shampoo is mild but effective. A soap-free formula, you can use it for dogs with sensitive and itchy skin. Their patented Pharmasome technology will allow your pet to smell awesome for a longer period.

Why do we like it?

  • Professionally formulated
  • Lasts longer
  • Your dog will smell like the Japanese cherry blossom
  • Soap-free formula for itchy and sensitive skin

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3. Wahl White Pear Brightening Shampoo

Whenever you are looking for a budget shampoo that works, Wahl has the product for you. Your pooch deserves the best. You want to help him stay happy and healthy.

White Pear Brightening shampoo is pH balanced and alcohol-free. We recommend it for brightening dirty animal coats, and it’s pet- and human-friendly.

One of the signature features of Wahl products is their higher concentration. You need a little bit of shampoo to get a rich lather, so your shampoo will last a lot longer and you save money in the process.

The White Pear Brightening formula works for short and long coats. Most importantly, you get an allergy-friendly formula.

Why do we like it?

  • High concentration
  • Allergy-friendly
  • Affordable price
  • Brand used by Professionals

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4. Perfect Coat White Pearl Shampoo

Formulated with coconut scent, this shampoo will make your dog smell divine. It contains natural pearlescent whiteners, and it helps maintain the richness and brilliance of white coats.

Developed with the highest quality ingredients, the shampoo makes grooming at home an easy task. With the addition of aloe vera, the shampoo also provides soothing for your dog. The easy rinse formula will effortlessly wash away any soap. Both you and your dog will spend less time in the bath.

Why do we like it?

  • Easy rinse formula
  • Aloe vera moisturizes the skin
  • Long-lasting fragrance

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5. Bio-Groom Super White Shampoo

Bio-Groom makes a white coat sparkle without bleaching. The shampoo works by enhancing white and light-colored coats. Thanks to a rich formula, the shampoo cleans thoroughly while adding a luster to a dog’s coat.

Bio-Groom shampoo also controls matting and makes the hair manageable. Fortified with proteins and fresh scents, dilute it in a 4:1 ratio.

Why do we like it?

  • Elegant floral fragrance
  • Enhances white and light-colored coats
  • Helps control matting

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6. Extreme Dog Whitening Shampoo

The company provides a 100% no-guilt, lifetime satisfaction guarantee. They manufacture products of the highest quality, using only natural sources for their products. Even the packaging is recyclable. They make all their products in the USA.

The OMG Extreme Whitening shampoo helps brighten your dog’s coat. There are no harsh soaps or detergents in the formula. Coconut-based, the shampoo will deodorize your dog without using artificial scents. Use it to maintain the richness and brilliance of white-colored dogs.

You can also use it along with spot-on flea treatments. It works on all color coats, and eliminates the appearance of yellowing and stains.

Why do we like it?

  • Coconut-based
  • Deodorize your dog
  • Works on all color coats
  • Recyclable package

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7. Lillian Ruff Blueberry Brightening Shampoo

You can use this shampoo even on your pet’s face. The blueberry facial shampoo will brighten your dog’s coat, it works great for removing tear stains, and it leaves your dog smelling fresh for days. The company derives the blueberry extract from natural fruit sources.

At the same time, it hydrates itchy skin; use it as a full-body shampoo or as a facial cleanser. Made in the USA without animal testing, there are no parabens, gluten, or sulfates in the formula.

The company also provides a 30-day money-back guarantee. If you are not happy with the product, just return it.

Why do we like it?

  • Works for tear stains
  • 30-day money-back guarantee
  • Hydrates itchy skin

How Do Dogs Get Stains?

As mentioned before, dogs can get stains from many sources. Those include food, dirt, and even urine. But they are also known for getting into mischief. Rolling in the grass, splashing in the mud — these are activities your dog loves. And these are the activities that will stain his pristine white fur.

Even if your dog doesn’t go outside a lot, he can get stains. He can get stains from food, or even when he is going to the toilet. You can remove stains by using the best dog whitening shampoo.

Yet, stains from tears are a different story. You cannot use the shampoo on the face. So, you have to find another dog whitening shampoo recipe.

How to Whiten a Dog’s Fur Naturally

One of the best ways to naturally whiten a dog’s fur is to use baking soda. You can prepare a paste with baking soda and water. Brush the paste over the dirty spots using an old toothbrush. Let the paste dry on the skin, then wipe it with a wet cloth. Brush the spot to remove any residue and leftover. Baking soda to whiten dog fur is a natural bleaching recipe.

You can use the same recipe for a baking soda dog deodorizer. Baking soda will remove any flea, fungus, or bacteria causing an odor in your dog.

Or you can use corn starch. Sprinkle it over your dog’s coat, and then rub it with your fingers. Brush the corn starch until there are no more powder falls. Corn starch will absorb the excess oil and cover any light stains on the dog’s body. At the same time, it will remove any funky dog odor.

Tips to Keep Your Dog’s Fur Snow White

Taking care of a dog with a silky white coat is not an easy task. Yes, whitening shampoos help. But they are just one part of the equation. Your dog needs a complete grooming treatment for white skin.

You need to brush your dog once per day to loosen and remove grime. You should use a rubber curry comb for short-haired breeds; if you have a long-haired dog, get a slicker brush.

Bathe him with a whitening shampoo just once per month. Wet the dog thoroughly and then apply some shampoo along the back. Rub the shampoo and let it sit for five minutes, then rinse away any traces of the shampoo.

Wipe your dog using baby wipes between baths. They’re gentle for your dog’s skin, and they can prevent stains from setting into the hair.

Last, but not least, rinse away products thoroughly. Any product residue can leave stains and make the coat dull.

Types of Dog Whitening Shampoos

There are different types of dog whitening shampoos, and they all work differently. Here is a quick breakdown:

  • Bluing shampoo – Formulated with optical brighteners, they absorb and reflect light. As a result, they hide yellow stains and trick the eye into seeing only the white coat. You can use them to make black coats shine.
  • Enzymatic shampoo – These contain specific enzymes that dissolve discoloration-causing proteins. They contain sulfates or surfactants, ingredients harsh to the dog’s skin. You can say enzymatic shampoos are heavy-duty shampoos. Use them only for spot treatment.
  • Clarifying shampoo – Clarifying shampoos work by opening the hair cuticle and cleaning any buildup or dirt. They’re great for stains caused by grass, clay, or urine stains, but they can be drying, so follow up with a conditioner or moisturizer.
  • Dye-based shampoo – These shampoos do not remove stains. Instead, they cover them with a dye.
  • Bleaching shampoo – A bleaching shampoo is a more radical solution. Handle with caution. These shampoos can remove the color from dark coats, but if you use them too much, they can damage the skin.

At the end of the day, it comes down to the severity of the stains. Soft brightening shampoo works for mild stains. You can also use it to enhance your dog’s natural color. But you might need something stronger for severely stained hair.

How to use whitening shampoos

Unlike other dog shampoos, whitening shampoos come with specific instructions. Learn how to use them and how to get stains out of white dog fur. Instructions may vary from one product to another, so always read the label on the product before using it.

In most cases, you need to dilute the shampoo with water. Whitening shampoos are too strong; they can be drying or irritating for your dog’s coat.

After you dilute the shampoo, wet your pooch. Apply the shampoo and allow it to set for five minutes. Rinse thoroughly to remove any residue. If the stains are severe, change the dilution. Apply the shampoo right on the stains.

How long will my dog be white?

Many owners ask how long the whitening effect of the shampoo lasts. Well, it depends. Ideally, the renewed white coat should last until your dog stains it again (this is where you should prevent your dog from getting too dirty).

Brush your dog daily to prevent stains from setting in. With that in mind, most whitening shampoos last one month.


Whitening shampoos are great for breeds like the Maltese and Bichon Frise. You need to keep their silky white coat clean, but use whitening shampoos with caution. Never apply them around the eyes. And do not bathe your dog too often. You might want to bathe your dog every time he gets dirty, but resist the urge.

As for what the best whitening shampoo is, our review picks BioSilk whitening shampoo for dogs. We like it because it is safe to use along with flea and tick topical treatments. And it helps your dog get a luxurious white coat. But you can try other options, like the premium Seamus Cherry Blossom Professional shampoo. And for a budget pick, there is always a Wahl shampoo product.


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